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Airplane advertising is becoming an
increasingly popular method of advertising to a
mass audience. Not only can airplane
advertising reach large masses of people, it
can also be used to target specific segments of
the population. For example, depending on what
you are advertising, you can chose to do the
display over a beach, open air events such as
live concerts, cruise ships, outdoor sporting
events or even during rush hour traffic when
your audience is in bumper to bumper traffic.
One can also argue that with the increasing
emphasis on healthy living and the general
public’s response to this, that people are
living a more active lifestyle and are more
likely to be targeted outdoors than on the
television.
Airplane advertising gets your message airborne
by the means of a custom made aerial billboard
or letter banner which is towed behind a
low-flying airplane. These billboards and
letter banners are a perfect way of capturing
an audience attention and can be used by
businesses and individuals alike. Businesses
can promote special deals, sales, or even
simply promote their company and create more
awareness of themselves. Individuals can also
use this service for anything from birthday
wishes and congratulations messages to marriage
proposals.
Airplane advertising is also a very simple form
of advertising and has the advantage of
reaching many different people from one
advertising effort and allows for more than 1
target market. Also, because it is a unique
form of advertising and is not directly
competing with other advertisement as in a
magazine or on television, it is easily
recalled by people. People are more likely to
remember the one banner or billboard they saw
in the sky than they are to remember 1 of 100s
of adverts they see in other media every
day.
Different kinds of airplane
advertising
The alternatives for airplane advertising
include Letter-Banners, Billboards and
sky-writing.
Letter-Banners are separate characters
connected together to write a certain phrase.
These are generally short messages and would
probably suit the individual advertiser
better.
Billboards or Airlogos are available in bigger
sizes and can display your artwork so that it’s
clearly visible from the sky. These billboards
should last about a year with normal use and
trailing letter banners can also be added for
further
messages.
Sky-writing is the least practical option of
the 3 and involves an airplane emitting white
smoke at 8000 – 10 000 feet. The form of
advertising however will only be effective in
clear, blue sky conditions and will therefore
be hard to schedule especially in areas where
there is often cloud
cover.
Although this is probably a very new and
seemingly ‘flashy’ way of advertising to some
people, it has proven to be very effective and
surprisingly inexpensive way to advertise. This
is definitely worth considering when looking at
ways to advertise. Sales and awareness are
bound to sore with airplane
advertising.
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